Video Game Advertising

There is a current trend in video game TV advertising that gives a whole new meaning to the word "juxtaposition". Lately we've been getting a lot of violent material in our video games (which I love, but some don't) and the commercials for these games have been set to music that is the complete thematic antithesis of the video game content. Below are some examples. The best and most recent one is the final clip advertising Left 4 Dead. (Left 4 Dead is the most fun and most exhilarating zombie-fighting experience out there.)

Mercenaries 2

Batman Arkham Asylum

Gears of War

Gears of War 2

Fallout 3

Left 4 Dead 2

Halo 3

The music completely downplays what's going on visually and plays with your head a lot. If you didn't realize how important the balance of visuals and sound play when you watch a movie or TV show, now you know. The sound can transform what you're seeing in interesting ways. I love this style of advertising and I hope they continue to keep it up for a while.